“It’s now so easy to drive customers to our new outlets, with Advocado”
Founded in 2001, Vivo Pizza operates 20 outlets across 6 Malaysian states serving Western food, specialising in American-style pizzas and paninis. Vivo Pizza was originally owned by the Horrigan family before passing on to current ownership, and they combine that original recipe with new baking technology to deliver quality American pizza to Malaysians. The preparation of fresh ingredients and fresh dough every day ensures all their pizzas taste great!
Fatin appreciated that Advocado’s system is easy to use, as both customers and employees could transition to the new membership programme with minimal difficulty. She also appreciated the Reports function, where data given by members as well as data from the launched promotions are summarised in a clear format. She could use up-to-date information to tweak promotions for active members as well as look out for inactive members who could be reengaged.
“Workers can learn to use it fast, since the outlet is very busy… [Customers have also said that] it’s easier to see their rewards.”
-Fatin, Marketing Executive, Vivo Pizza-
"Advocado has really helped us to collect data and run targeted promotions!"
Marketing Executive, Vivo Pizza
-Fatin-
Advocado's customer segmentation feature helps Fatin to group Vivo Pizza members based on certain criteria like amount spent, location or date of visit. Thus, she can decide how to best satisfy their needs as a consumer by designing appropriate promotions. For example, Vivo Pizza was opening a new outlet in Kuala Lumpur, and the customer segmentation feature was used to create a list of members who had visited other outlets in the city. Fatin could then send out vouchers by SMS to all the members in the aforementioned list to encourage visits on opening day. In all, Vivo Pizza now has a steadily growing list of members which it can reengage over and over with the aid of customer segmentation.
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