Discover how Oriental Group transformed loyalty, cashback, and customer experience across 14 premium Cantonese restaurants with Advocado’s modern F&B membership platform.
Oriental Group, one of Malaysia’s most respected premium Cantonese restaurant brands with 14 outlets, required a membership solution that could match its elevated dining standards, operational complexity, and fast-growing customer base.
Even after investing in an enterprise-level CRM with a seven-figure annual cost, the system struggled to support the needs of a multi-outlet F&B organisation. Operational workarounds, inconsistent reward behaviour, and POS integration limitations made it difficult for the group to deliver a stable, high-trust membership experience.
Advocado was selected to rebuild the entire membership engine, with a full migration of >1x,xxx members with zero data loss and zero downtime.
Short Answer: Because Advocado understands the Malaysian F&B environment and premium Cantonese restaurant operations intimately.
After evaluating multiple platforms, Oriental Group selected Advocado due to:
1. Deep Epoint POS Integration
Advocado’s native integration with Epoint enables:
Real-time syncing
Item-level exclusion
Clean cashback behaviour
Accurate receipt-level mapping
Unified behaviour across all 14 outlets
This ensures “Oriental Ringgit” behaves predictably.
2. A Seamless Migration of 16,000+ Members
Advocado migrated the entire membership database smoothly, and without hiccups.
No missing cashback.
No lost vouchers.
Most importantly, members experienced no downtime. The switch-over to Advocado was smooth and seamless; members did not feel any “transition-challenges” or “learning curves”.
This was crucial for maintaining customer trust.
3. A Platform Built for F&B.
Advocado is engineered for dining operations:
Tableside workflows
Repeat visit patterns
Bill-level logic
Operational load on service teams
This aligned naturally with Oriental Group’s needs.
4. Real Partnership, Not Just Software
Oriental Group valued:
Fast post-migration support
Clear financial and behavioural insights
A team that actually understands restaurant behaviour patterns
Advocado became an operational extension of the group — not an external vendor.
Short Answer: A refined 2-tier programme built around cashback, birthday rewards, and a seamless multi-outlet experience.
1. Two Tiers: Gold & Platinum
Designed to differentiate casual diners from loyal patrons, while keeping the programme simple.
2. Oriental Ringgit Cashback
Earned and redeemed consistently across all outlets, with POS-controlled exclusions ensuring accuracy.
3. Birthday Privileges
Gold: RM100 Birthday Voucher
Platinum: RM300 Birthday Voucher
These benefits match the celebratory nature of premium Cantonese dining.
4. Real-Time Multi-Outlet Logic
Members enjoy a unified experience regardless of outlet — KL City Centre, Bangsar, Petaling Jaya, or Cheras.
5. QR Code Sign-Up at All Outlets
This significantly reduced operations’ burdens in manually signing members up at the cashier counter, enhancing efficiency in closing bills.
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