21 Jul
Why SMS-Only Loyalty Programmes Are Costing Malays...
TLDR Simple Loyalty (Mulah Rewards) charges RM400-450/month subscription plus per-SMS
14 Jul
App Fatigue Is Real. Why QR and No-Download Member...
Your customer is standing at your counter. She has just
07 Jul
The Malaysian Shopper Has Changed. Has Your Retail...
Five years ago, the conversation in Malaysian retail was about
01 Jul
How Rinjin Shokudo Built 56,000 Members and 50% Ac...
Rinjin’s challenge: data without direction Rinjin Shokudo had already run
23 Jun
The OMO Festive Campaign Playbook: How Malaysian B...
Festive seasons account for a disproportionate share of Malaysian retail
16 Jun
VIP Access, Exclusive Drops, and the Psychology of...
The most effective loyalty mechanics are not discounts. They are
09 Jun
7 OMO Strategies for Malaysian Retail and F&B...
OMO works when offline and online channels actively feed each
02 Jun
How Michelangelo’s Pasta Fresca Tripled Thei...
Michelangelo’s Pasta Fresca was on Mulah Rewards for 3 years
26 May
Why Member Buying Patterns Are Your Most Valuable ...
A customer who has visited your store twelve times has
19 May
How OMO Turns One-Time Shoppers into Regulars: The...
Most retail and F&B customers visit once and disappear. OMO
